Tag: Yerba mate

  • The rise of functional beverages: When drinks do more than just hydrate

    The rise of functional beverages: When drinks do more than just hydrate

    It’s 7:45 a.m., and Nancy is already running late for work. Her usual order? A double espresso followed by two lattes before lunchtime. But lately, her desk looks a little different – instead of a paper cup from the café downstairs, she’s sipping a bright green matcha latte and a bottle of coconut water.

    That’s the quiet shift happening everywhere – from university libraries to yoga studios and offices. People are still looking for their caffeine fix or refreshment, but they’re choosing drinks that promise something extra: focus, calm, energy, gut health, or even better sleep.

    Welcome to the world of functional beverages.

    What are functional beverages?

    At their simplest, functional beverages are non-alcoholic drinks designed to do more than quench thirst. They combine hydration with ingredients that have added health or performance benefits – like vitamins, probiotics, antioxidants, natural caffeine, adaptogens, or electrolytes.

    According to ScienceDirect, these drinks can support digestion, immunity, energy, or mental clarity depending on their formulation. You’ll find them in many forms: teas, fermented drinks, herbal blends, sparkling tonics, and even ready-to-drink ‘elixirs’.

    While the trend feels new, the idea isn’t. Ancient civilisations have been preparing functional drinks for centuries – from herbal infusions in China to cacao in Mesoamerica and yerba mate in South America. The difference today is that science and marketing have caught up, reimagining these old rituals in modern cans and bottles.


    A brief history: From rituals to retail

    Before there were energy drinks and sports shakes, there were traditional tonics and plant-based infusions.

    • Tea, one of the world’s oldest beverages, was used in China more than 4,000 years ago for alertness and meditation.
    • Kombucha, the fermented tea now found in supermarkets everywhere, originated in East Asia centuries ago as a tonic believed to support digestion and immunity.
    • Yerba mate, native to the Guaraní people of South America, became a shared social ritual and natural stimulant long before it reached cafés in Europe.
    • And more recently, sports and electrolyte drinks joined the category, helping replenish fluids and nutrients after physical activity.

    Each of these drinks began as a functional ritual – designed not just to hydrate, but to balance the body and mind.


    The modern revival: Drinks for energy, focus, and calm

    Fast forward to today, and functional beverages have become part of everyday life. Shelves are filled with colourful bottles promising clean energy, calm mind, or natural focus.

    What’s driving it? A generation that wants to feel energised but balanced – not jittery or over-caffeinated, but they want to be present.

    Forbes notes that this trend is linked to the wider mindful consumption movement: health-conscious consumers want products that enhance wellness, not just stimulate them.

    You can see it in cafés and co-working spaces too – the matcha whisk sits beside the espresso machine, and there’s likely a bottle of kombucha or cold yerba mate on the counter.


    Types of functional beverages

    Here are some of the most popular categories making their way into people’s routines.

    Matcha and green tea

    Hands whisking matcha in a bowl with a bamboo whisk.

    Rich in antioxidants and a compound called L-theanine, matcha provides sustained energy without the crash. It’s often chosen by those who want the focus of caffeine but in a smoother, calmer form.

    You might’ve seen the recent news about matcha shortage caused by the heatwave and its viral popularity on TikTok – everyone’s clearly going crazy for it, and the supply has trouble to meet the demand. But let’s not forget, there’s a whole world of other functional beverages you can add to your routine.

    Yerba mate

    Native to South America, yerba mate offers a balance of caffeine, theobromine, and theophylline – a trio that provides steady mental clarity without overstimulation. It’s no surprise that many students and creatives are swapping coffee for mate.

    👉 Learn more about its origins and benefits in our post on what is yerba mate.

    Kombucha and probiotic drinks

    Fermented tea packed with live cultures, kombucha has become the poster child for gut health. Lightly sparkling, slightly tangy, and often flavoured with fruits or herbs, it’s a refreshing alternative to sugary sodas.

    Some versions now combine probiotics with adaptogens or added vitamins – taking functionality one step further.

    Electrolyte and sports drinks

    An athlete tying shoelaces on a track with coconut water in a clear reusable bottle in place of an electrolyte drink.

    Originally developed for athletes, electrolyte drinks now appeal to anyone who wants quick hydration after workouts or long study sessions. Many new brands are shifting toward natural formulations with coconut water, magnesium, or pink Himalayan salt instead of synthetic additives. They bridge the gap between performance and wellness – functional energy without the artificial overload.

    Adaptogenic drinks

    Adaptogens like ashwagandha, ginseng, rhodiola, or reishi are popping up in sparkling cans and “brain tonics”. These herbs and mushrooms are believed to help the body adapt to stress and improve focus.

    Some pair adaptogens with nootropics (compounds that support cognitive performance) like ginkgo biloba, promising calm alertness – the holy grail for those juggling busy lives.


    Why the rise now?

    There’s a simple reason: people are tired of extremes.

    Many of us are moving away from the quick highs and crashes of strong coffee or sugary energy drinks. We’re looking for sustainable energy — drinks that align with a more balanced, mindful lifestyle.

    That’s especially true for students and young professionals, who are rethinking how they fuel themselves. A cold brew might get you through a deadline, but a yerba mate or adaptogenic tonic helps you stay steady through the whole day.

    A 2019 study led by Dr. Cornelis found that consumers are choosing drinks based on how they make them feel rather than the taste. Why not choose a beverage that makes you feel energised and tastes great at the same time?


    Function meets ritual

    Woman sitting at a table with matcha latte, dessert, and a laptop.

    Beyond their benefits, many functional beverages also bring something deeper: ritual.

    Preparing matcha, sharing mate, or even choosing your kombucha flavour becomes part of a mindful pause in the day. It’s not just about energy, but intention – about turning a quick sip into a small act of care.

    👉 We’ll soon explore this in more depth in our upcoming post on modern beverage rituals.


    The mindful middle ground

    The rise of functional drinks doesn’t mean the end of coffee or tea. Instead, it reflects a shift toward balance – where people want both alertness and calm, energy and clarity.

    It’s the same philosophy that guides much of wellness today: less crash, more consistency; less excess, more purpose.

    For us, it’s about connecting these ideas to the everyday – showing that even your morning drink can be both enjoyable and functional.

    Curious to explore more? Check out our posts on:
    👉 What is yerba mate? – discover the traditional drink behind the modern energy trend.
    👉 The health benefits of yerba mate – find out how its natural compounds can support focus and wellbeing. Coming soon.
    👉 Modern beverage rituals – coming soon.

    Until then – sip mindfully. 💚

  • 7 ways to drink yerba mate: from traditional to modern twists

    7 ways to drink yerba mate: from traditional to modern twists

    So you’ve got your yerba mate and maybe even a bombilla or gourd. But here’s the question many new drinkers ask: is there only one way to drink mate?

    Not at all. While the traditional method is the most authentic, there are plenty of modern, creative, and budget-friendly ways to prepare it. Whether you prefer a mindful morning ritual or a refreshing iced version for summer study sessions, there’s a mate style for everyone.

    Let’s explore seven ways to enjoy yerba mate – from its South American roots to inventive modern spins.

    1. The traditional mate ritual

    This is the classic way to prepare mate, still the most loved across Argentina, Uruguay, and Paraguay.

    You’ll need: yerba mate, a gourd (cup), a bombilla (metal straw), and hot water between 70–80°C.

    Fill your gourd about three-quarters full, tilt it slightly to create a hollow, pour a little warm water to moisten the leaves, then insert your bombilla. Add hot (not boiling) water and sip slowly.

    The same leaves can be refilled several times, each pour drawing out new layers of flavour. It’s earthy, herbal, and deeply grounding – perfect for study breaks or quiet mornings.

    👉 For a step-by-step guide, stay tuned for our post on how to prepare the perfect mate.

    2. Mate cocido (brewed like tea)

    A mug with a tea infuser with dried yerba mate tea leaves and a plate with lemon slice beside it, and an electric kettle plugged into a wall in the background.

    If you don’t have a gourd or bombilla yet, start with this simple method. “Mate cocido” literally means brewed mate, and it’s often prepared just like black tea.

    You can use yerba mate tea bags, or steep loose yerba in a French press or tea infuser. Add hot water (around 80°C) and brew for 3–5 minutes, depending on how strong you like it.

    This version has a smoother, lighter taste – great for beginners.

    💡 Tip: Try it with a slice of lemon or a drizzle of honey for a refreshing, easy-to-drink twist.

    3. Iced mate (tereré style)

    A glass of iced tea yerba mate terere style with slices of lemon and mint leaves on a table during a sunny day, a way to drink mate iced.

    When the weather warms up, switch things up with tereré, the cold-brewed version popular in Paraguay and southern Brazil.

    Simply fill a large glass or jug with yerba, add cold water, ice cubes, and flavourings like mint, lemon, or berries. Let it infuse for a few minutes before sipping.

    It’s crisp, hydrating, and perfect for study sessions when you want to stay alert but not overheat.

    👉 Pro tip: You can also prepare a concentrate by steeping yerba in cold water overnight, then straining and keeping it chilled in the fridge for up to two days.

    4. Mate in capsules

    For those who live life on the go or love convenience, there are mate capsules.

    They brew a short, concentrated yerba mate infusion – slightly stronger in taste, but easy and consistent.

    It’s a great option for busy mornings, giving you that gentle caffeine lift without needing a full setup.

    5. Flavoured yerbas and natural additives

    A cup of yerba mate dried leaves with herbs like mint, lemon slices, ginger, berries and cinnamon sticks and a jar of honey placed around it.

    Not a fan of mate’s strong taste? Don’t worry – students and mate drinkers have been experimenting for centuries. From lemon slices to honey, or even a splash of fruit juice, there are plenty of ways to make mate smoother and more your style.

    Here are some of our favourite additives and flavour boosts for yerba mate:

    🌿 Citrus slices (lemon, orange, lime): brighten the flavour and add vitamin C.
    🌱 Fresh herbs (mint, basil, lemon balm): cooling and refreshing – especially in iced mate (tereré).
    🫚 Ginger: adds spice and a gentle immunity boost.
    🍯 Honey or agave: bring a natural sweetness that cuts through the bitterness.
    🌰 Cinnamon stick or clove: warm and cosy – ideal for autumn or winter study vibes.
    🍹 Fruit juices (grapefruit, apple, passion fruit): commonly added to tereré (cold mate) for a fruity twist.
    💐 Flavoured yerba blends: many brands already mix mate with peppermint, citrus peel, or tropical fruits – perfect if you want an easy flavour upgrade.

    You can also experiment with sugar-free vanilla or cinnamon syrups in your hot mate for a café-style experience, add berries and mint to iced versions for an energising summer drink, or pick some flavoured blends.

    👉 We’ll soon post a full guide on flavouring your yerba mate naturally – stay tuned!

    6. French press or teapot method

    French press with yerba mate tea leaves on a plate with a plant in the background.

    If you’ve got a French press or teapot at home, you already have what you need for a smooth, sediment-free mate experience.

    Add 2–3 teaspoons of yerba mate per cup of hot water (around 80°C). Let it steep for 4–5 minutes, press down the filter, and pour.

    It’s one of the cleanest ways to brew mate, and ideal for sharing – plus, it won’t require any special cleaning tools.

    7. Mate latte or creative infusions

    If you’re feeling experimental, yerba mate can easily cross into your café-style drinks. Mix brewed mate with warm milk or a plant-based alternative for a mate latte – earthy, mellow, and comforting.

    You can also chill brewed mate and blend it with fruits or herbs for smoothies or iced mate mocktails. Try combinations like:

    • mate + mint + strawberries
    • mate + lemon + cucumber
    • mate + orange + cinnamon

    These variations make mate not just a drink, but a versatile base for healthy, energising blends.

    Quick comparison

    STYLETEMPERATURETASTE PROFILEEQUIPMENT NEEDED
    Traditional70–80°CStrong, earthyGourd, bombilla
    Mate cocido80°CMild, smoothTea bag / infuser
    Iced (tereré)coldRefreshing, herbalGlass, ice
    CapsuleshotConcentratedCapsule machine
    FlavouredvariableSweet, aromaticGourd / teapot / glass
    French press80°CClean, mellowFrench press
    Mate lattehot or coldCreamy, smoothMilk frother / blender

    Why explore and try different way to drink mate

    One of the joys of yerba mate is its flexibility. You can honour the traditional ritual one day and sip it like tea the next.

    Each method brings out new notes and experiences – whether you crave focus, calm, or creativity.

    And the best part? You don’t need expensive equipment to start. Just curiosity, a bit of yerba, and the willingness to explore.

    👉 Check out our basic tools guide!

    Coming soon on Teamatehub:

    • Mate etiquette: how it’s shared and enjoyed in Argentina
    • Best yerba mate blends for focus and study energy

    Until then – sip your way, stay curious. 💚

  • Why Yerba mate might be your new study fuel

    Why Yerba mate might be your new study fuel

    When finals roll around and your coffee supply starts feeling more like a crutch than a choice, it might be time to try something new. Yerba mate, a traditional South American brew, is showing up on more student radars – and for good reason.

    What makes Yerba

    mate different

    A cup of mate delivers around 80 mg of caffeine – enough for focus, but many who tried it say it feels smoother than coffee (Petre, 2025). On top of that, it’s packed with antioxidants that support mental clarity, enhance alertness, and aid digestion (Škoda, 2025). Think of it as the focus of coffee without the shaky hands and early crash.

    An image of a comparison showing coffee equals jitters and mate equals smoother focus for study fuel.
    A group of four students holding mate drinks in a supermarket aisle.

    Growing demand means better access

    The global yerba mate market is projected to grow from USD 1.64 billion in 2024 to USD 2.40 billion by 2032 (Gusain, 2025). In Europe, demand is rising as students explore healthier and more cultural alternatives to energy drinks. Yerba mate offers exactly that, enjoy a new exciting experience preparing mate the traditional way, or grab a go-to option in a can; it’s not just a niche anymore – more and more people are trying mate, and shelves are filling up with new brands and ready-to-drink options.

    Energy without

    the crash

    We’ve all been there… that 3 a.m. crash before an exam – maté can help you make those nights a bit smoother. Mate combines caffeine with compounds like theobromine and L-theanine. That combination makes the energy boost more balanced and sustained, with fewer peaks and crashes (Schuster & Mitchell, 2019).

    An image sowing a tired person with cups of coffee in front of them and an energised person drinking yerba mate.
    A flat lay image showing yerba mate tea dried leaves in a bowl with bombilla metal straw laying beside it, and various herbs like mint or rosemary around, and with a writing of yerba mate, antioxidants, vitamins, and smoother caffeine in the top upper corner.

    Study fuel with health appeal

    Yerba mate may support metabolism and is told to support healthy cholesterol, while offering antioxidants and other protective compounds (Nahvi, 2024). For stressed-out students like you (or any other busy individuals), the combo of smoother energy and health perks is pretty appealing, isn’t it? It’s nice when your study fuel actually feels like it’s doing your body a favour, instead of working against you.

    So – is yerba mate on your radar yet?

    If you want the traditional experience, you’ll need a mate cup (gourd) and a bombilla (metal straw). It’s part of the fun and makes the whole thing feel more authentic.

    👉 Curious about the gear? Check out our student guide to mate tools – we break down the cup, the straw, and some budget-friendly starter options.

    👉 Or, if you just want to test the waters, grab a box of mate tea bags and brew a simple cup. Who knows – it might just become your new study ritual.

    👉 And if hot drinks aren’t your “cup of tea” (see what we did there? 😜), check out the ready-to-drink options in cans, you can even find some interesting blends!

    And don’t forget, everything in moderation. Stay ma-te-vated! ✨

  • Yerba mate gear 101: what you really need (and what you don’t)

    Yerba mate gear 101: what you really need (and what you don’t)

    So you’ve decided to give yerba mate a try – maybe you’ve seen it on TikTok, or your friend swears by it as the “smooth caffeine” that gets them through all-nighters. Either way, you’re curious.

    But when you start Googling, you quickly realise: there’s a lot of gear involved. Don’t worry – you don’t need to go full gaucho mode to start sipping. Let’s break down what you actually need, what’s nice to have, and what’s just fun extras for when you’re ready to level up your mate game.

    What you actually need

    Yerba mate tools hree gourd cups with bombillas placed on a colourful rag with dried yerba tea leaves in the middle.

    1. The yerba leaves

    The leaves (and a bit of stem) of Ilex paraguariensis – that’s the herb with its natural caffeine kick.
    If you’re just starting out, go for a mild, smooth blend. Something labelled “suave” or “con bajo contenido de polvo” (low dust) is easier to prepare and less bitter.
    Try brands like Rosamonte, Taragüi, or Kraus Organic – they’re beginner-friendly and widely available in Europe.

    “Think of this as your ‘study fuel upgrade’ — smoother than coffee, but with just enough caffeine to keep your brain switched on.”

    If you’re new to the world of yerba mate, you can read our beginner-friendly guide on what Is Yerba mate, where we explore its origins, flavour, and why so many people around the world are switching from coffee to this natural caffeine alternative.

    2. The gourd (mate cup)

    Traditionally, mate is served in a hollowed-out gourd. But don’t panic – you don’t have to start with one right away.
    There are three main types:

    🧉 Traditional Gourd (Calabash): authentic, aesthetic, but needs curing and maintenance
    🪵 Wood or Ceramic: easy to clean, keeps heat nicely, no curing needed
    🥤 Stainless Steel or Silicone: modern, durable, perfect for students (aka: less washing stress)

    Start with ceramic or stainless steel – they’re easier to manage and won’t mold if you forget it in your bag for a day (we’ve all been there).

    The mate gourd is more than just a cup – it’s part of a centuries-old ritual. In traditional settings, it’s often passed around a group, symbolising connection and respect. Even if you’re drinking solo, it’s a moment to pause and reset.

    3. The bombilla (metal straw)

    This is your filtering straw – it lets you sip the infusion without swallowing leaves.
    Beginners should pick a simple straight bombilla with a screw-on or spring filter.
    Curved ones look cool, but can clog more easily depending on your yerba grind.
    Tip: Stainless steel bombillas last forever, and you can wash them like regular cutlery.

     “We’ve all had that moment of trying to sip mate for the first time and getting a mouthful of leaves – consider this your rite of passage.”

    We’ll soon publish a step-by-step guide on how to clean a yerba mate bombilla properly – it’s the small maintenance step that keeps your mate tasting fresh every time.

    4. Hot water (and a kettle with temperature control)

    The golden rule: never pour boiling water over mate.
    Ideal range? 70–80°C (160–175°F) – hot enough to extract flavour, but gentle enough to preserve the nutrients and avoid bitterness.

    Many modern mate drinkers (and even baristas) now use kettles with temp control – it’s one of the most common “modern mate hacks.”

    If you don’t have a fancy temperature kettle, wait about 2 minutes after boiling before pouring.


    What’s nice to have

    A bombilla and cleaning brushes placed on top of a napkin.

    1. Thermos or flask

    Mate is meant to be sipped slowly – one pour at a time.
    A thermos keeps your water warm for hours, so you can refill without running back to the kitchen.
    Perfect for study sessions, library days, or road trips.

    2. Mate spoon or cleaning brush

    Keeps your bombilla filter from clogging and your gourd hygienic. Think of it as self-care for your gear.

    3. Coaster or platter

    Protects your desk from heat and looks aesthetically satisfying – especially if you’re planning mate-and-laptop study shots.


    Optional tools (fun but not essential)

    Dried yerba mate tea leaves in a pile on a platter with half lemon and orange wedge, berries, and cinnamon sticks next to it with a yerba mate gourd cup with bombilla and an electric kettle in the background.

    1. Mate set or kit

    If you’re into coordination, you can find mate sets that include a matching gourd, bombilla, and thermos. Great for gifting (or just flexing your aesthetic on Instagram).

    2. Electric mate makers

    Yes, they exist. These are like hybrid kettles + gourds, heating your water to the perfect temp and refilling automatically.
    Cool? Absolutely. Necessary? Not really – especially on a student budget.

    3. Flavoured yerbas & additives

    You can find blends with mint, citrus, or even coconut.
    Or go DIY – add honey, lemon peel, or a cinnamon stick.
    (We’ll explore the best combos in another post soon – stay tuned!)

    4. Bombilla filters or replacements

    Some bombillas allow you to swap out filters or change designs. A small detail, but useful once you’ve found your favourite grind and setup.


    Cleaning & care (don’t skip this part)

    If you’re using a traditional gourd, it needs curing before use – basically, soaking to prevent cracks and bitterness.
    Ceramic, silicone, and steel gourds? Just rinse after use and air dry.

    Always empty used yerba as soon as possible – it can mould quickly.
    You’ll thank yourself when your next mate doesn’t taste like compost.

    If you’re not sure how to keep your gear in top shape, check out our upcoming post How to clean a yerba mate bombilla and gourd. Proper care not only extends your tools’ lifespan but also keeps your mate tasting pure.

    Traditional yerba mate tea calabash gourd cup with bombilla and student tips in writing.

    Quick recap

    Yerba leavesFlavoured blendsAdditives like honey or herbs
    Gourd + bombilla + hot waterThermosElectric mug
    CoasterMatching mate set, filters
    Storage tin Decorative coaster/platter

    Why it’s worth it

    A man in a red T-shirt and jeans sitting outdoor and pouring water from a thermos into a yerba mate gourd cup with bombilla.

    Mate isn’t just another “energy drink.” It’s a ritual that slows you down while still waking you up.
    Whether you’re sipping alone or sharing with friends, it connects you to something deeper – community, tradition, and mindful energy.

    “There’s something about holding a warm cup and taking those small sips between study breaks – it just feels like part of the student survival kit.”

    So – do you really need all the fancy gear? Not at all. At minimum, grab some yerba and a bombilla – and you’re good to go. A gourd is great for the tradition, but a regular mug will do until you’re ready. And if you’re unsure about the bombilla too? You’ll do just fine using French press to brew the leaves. Stay tuned for our next post about ways to brew and drink mate!

    👉 Or, if you’re ready to dive in, grab a starter kit (we’ll list our favourite student-friendly picks soon!) – or check out our next post:
    👉 The ultimate guide to mate tools – From gourd to bombilla

    👉 Curious about the traditions behind the gourd and bombilla? Check out our upcoming post on Mate culture: from South America to your study desk.

    Until then – sip smart, stay sharp. 💚

  • Yerba mate: A mindful sip of South American energy

    Yerba mate: A mindful sip of South American energy

    More than just a tea, yerba mate is a centuries-old South American ritual that connects people and cultures in moments of calm energy. In an age of coffee-fuelled rush, mate offers something gentler – a way to feel awake, focused, and connected.

    What is yerba mate

    Yerba mate (pronounced [‘jɐɾbə ‘maːtə] or yair-bah MAH-tay) is a traditional South American drink made from the dried leaves of the Ilex paraguariensis plant – an evergreen shrub native to the subtropical forests of Paraguay, Argentina, Brazil, and Uruguay.

    The word yerba means ‘herb’ in Spanish, and mate comes from the Quechua word mati, meaning ‘gourd’ – the hollowed-out vessel traditionally used to prepare and share the drink. When steeped in hot water, the leaves release a strong, grassy aroma and a rich, earthy taste. In its natural form its flavour sits somewhere between green tea and roasted herbs, with a hint of natural bitterness that regular drinkers learn to love. But mate is more than flavour. It’s energy, ritual, and community in one cup.


    Ancient origins and cultural roots

    According to Yerba Crew’s historical overview, long before colonisation and global trade, the Guaraní people of what is now Paraguay and parts of Argentina and Brazil were already drinking mate as part of daily life. They believed the plant was a gift from the gods – a natural source of strength and connection. The ritual of sharing mate was sacred, symbolising friendship, hospitality, and respect.

    In the 16th century, Jesuit missionaries noticed how widely the Guaraní people drank mate and began cultivating it on a larger scale. This led to the drink spreading throughout South America, especially across the Río de la Plata region. The early European settlers adopted it quickly, seeing it as both energising and social.

    Over time, the mate gourd and metal straw (bombilla) became cultural icons. Even today, in countries like Argentina, Uruguay, and Paraguay, carrying a thermos of hot water and a mate cup is as natural as taking your phone or keys when you leave the house.


    Why it’s called mate

    Many people outside South America assume mate means ‘friend’, but the name actually refers to the container. Traditionally made from a hollowed gourd, the mate holds the loose yerba leaves. The drinker adds a little cool water to wake the leaves, then pours in hot (but not boiling) water. The bombilla – a metal straw with a built-in filter – allows them to sip without swallowing the leaves.

    Over time, the name of the vessel became the name of the drink itself. So when someone says, ‘Would you like some mate?’, they’re really saying, ‘Would you like to share this drink, this ritual with me?’

    It’s a linguistic detail that says a lot about the drink’s meaning: mate is less about caffeine, and more about connection.


    Then and now: who drinks it and why

    A group of four gauchos sitting around a campfire with one pouring a hot water into a yerba mate gourd cup with a horse and cattle in the background.

    For centuries, mate has been a social ritual. In the rural areas of South America, gauchos (cowboys) relied on it for stimulation and nourishment during long days working with cattle, sharing it around the campfire, passing it in between stories and songs.

    Take a peak at how gauchos live:

    In cities, students and friends pass it between them while studying, chatting, or relaxing. The circle of mate reflects a circle of trust – everyone drinks from the same gourd, taking turns in a rhythm of conversation and warmth.

    Today, mate has travelled far beyond its roots. In cafés across Berlin, London, and New York, you’ll find modern takes – from mate lattes to sparkling cold brews. Celebrities, athletes, and creatives praise it for its smooth caffeine boost.

    In Argentina, mate remains a daily staple, and according to the official website of the state of Argentinamore than 90% of households drink it” regularly. In Uruguay, it’s common to see people walking through parks with a thermos under one arm and a mate in hand. In Paraguay and southern Brazil, mate is often drunk cold (tereré) to refresh during hot summers. Whether sipped in a family kitchen or a European co-working space, mate continues to symbolise togetherness and mindfulness – a shared break in the middle of a busy day.


    A ritual of connection

    Drinking mate is as much about how as about what. Traditionally, one person – the cebador – prepares and refills the gourd, passing it clockwise around the group. It’s polite to drink the entire serving before handing it back for a refill. The process repeats until the leaves lose their strength, a signal that the gathering is winding down.

    There’s an unspoken etiquette to it. You don’t stir the bombilla. You don’t say ‘thank you’ until you’ve had your last sip. It’s a ritual of trust, rhythm, and respect – small gestures that keep people present and connected.

    For many, mate is a moment to pause. It’s a chance to listen, share, and feel part of something. That’s why it resonates so deeply with modern wellness culture: it blends energy with awareness.


    Modern mate culture

    A group of fours friends sitting outside in a park, two women in the middle and two men on the sides, one preparing to pour hot water into a yerba mate gourd cup with bombilla which is held by one of the women.

    In recent years, mate has gained global attention as a mindful caffeine alternative. Brands now offer mate in tea bags, canned infusions, and powders for easy preparation. Yet traditionalists still swear by the gourd and bombilla – they see them as part of the experience, not just tools.

    Social media has helped spread mate culture too. Photos of friends sharing a gourd in parks or study spaces carry the same quiet message: energy doesn’t have to mean speed. You can feel awake and centred at the same time.

    This modern revival aligns with the values that many young people care about – sustainability, authenticity, and connection. Yerba mate is naturally plant-based, biodegradable, and often organically grown. Many small producers in South America use traditional harvesting methods that respect both people and the environment.


    Why people love it

    A cup with brewed mate leaves with bombilla and dried yerba mate leaves next to it with a handwritten note that reads mindful energy below.

    Yerba mate contains caffeine, but also theobromine and theophylline – natural compounds also found in tea and chocolate – which offer a milder more sustained energy boost. Together, they produce what many describe as ‘calm alertness’. You feel awake, yet steady. Energised, but grounded.

    If you’d like to know more about these natural substances, you can read about them in our upcoming blog on the health benefits and side effects of yerba mate.

    Beyond its effects, mate carries emotional value. It reminds people to slow down, to share time instead of just caffeine. In a world of takeaway cups and solo coffee runs, mate brings back the human side of energy – warmth, stories, and connection.


    A sip of connection

    From the Guaraní forests to modern cafés, yerba mate has travelled through centuries and cultures without losing its essence. It remains what it has always been: a shared pause, a conversation starter, a natural source of focus.

    Whether you drink it for the taste, the ritual, or the calm energy it brings, mate is more than a beverage. It’s an invitation – to connect, to listen, and to energise with intention.

    If you’re just getting started, don’t worry about doing it perfectly — the beauty of mate lies in its simplicity and the small pauses it brings to your day.

    👉 Curious to prepare your own? Check out our next post: Yerba mate gear 101: what you really need (and what you don’t).

    👉 Want to explore the different ways to drink it — from iced mate to flavoured blends? Read 7 ways to drink yerba mate: traditional and modern twists.

    Stay tuned for our upcoming post on mate health benefits and side effects, where we’ll explore how its unique combination of theobromine, theophylline, and caffeine keeps you naturally energised — without the coffee crash.

    Until then — sip slow, stay mindful. 💚